Internet dating styles: exactly just exactly how Robyn Exton grew popular lesbian dating application Her

Internet dating styles: exactly just exactly how Robyn Exton grew popular lesbian dating application Her

Whenever Robyn Exton first launched her dating and social networking software for lesbians and bisexual ladies, too little cash for marketing suggested she’d head to nightclubs equipped with containers of spirits.

” when you look at the start we’d head to nightclubs by having a container of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt,” claims the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your portable toilets handing out wc paper with leaflets advertising the application.

This is back 2013, and Ms Exton’s inexpensive, but revolutionary, approach to advertising soon saw individual figures increase steadily, then traction that is further gaining to good recommendations.

Established in London, however with its headquarters moving to San Francisco this past year in purchase to be nearer to US investors, also to be into the dense associated with burgeoning social networking scene, the Her software now has one or more million feminine users throughout the world.

‘Crazy’

Her was created from Ms Exton’s frustration with current lesbian dating web sites and apps, which she did not think had been good enough.

The market is said by her ended up being dominated by “dating internet web sites which were initially designed for homosexual guys, and tuned red for lesbians”.

Ms Exton had a business that is inside for this because during the time she had been doing work for a London-based branding agency, where her client made dating platforms.

The bulb minute whenever she made a decision to do some worthwhile thing about the problem arrived whenever she was at a pub with two buddies, one of who had split together with her girlfriend. Continue reading Internet dating styles: exactly just exactly how Robyn Exton grew popular lesbian dating application Her